Senior executives from niche B2B media and events businesses recently came together to meet and share insights in a confidential space at the 2nd 2022 Renewd International roundtable.  The hot topic o ...

As the pandemic rages on, challenges and opportunities continue to emerge for B2B media and events businesses. From Team MPG’s vantage point, it is clear that the most resilient businesses, and those ...

In a recent MPG blog, we covered why advocacy and referral marketing is so powerful, and how having an amplification strategy can help your business be more resilient and grow. Team MPG have helped ma ...

At a recent Marketing Leaders dinner hosted by MPG, I had the privilege of chairing a great discussion about something that has become a big deal for many B2B media/events organisations: commercial ma ...

There has never been a fiercer battle for the time and attention of B2B audiences. As B2B offerings become ever-more digital, and B2B customers become smarter and more discerning in how they find the ...

As business leaders start looking ahead to 2023 and take stock of their full product portfolio, many are asking the same question: “Can - or should - the same marketers work on both events and subscri ...

As with every function in your organisation right now, marketing needs future-proofing. But, in a very uncertain world, trying to prepare for ‘what’s coming next’ is really tough. How do we identify a ...

If you read our earlier blog about how to conduct a marketing audit in order to future-proof your marketing approach, you will know that it is important to audit the overall marketing function. This i ...

Advocacy drives earned media, and as growing earned media coverage should be part of every content marketing strategy, how to drive advocacy should also be top of mind for every marketer. Earned media ...