If you want to attract more sponsors for your conferences, paid media (PPC) should be in your marketing mix. Sometimes referred to as pay-per-click (PPC) or digital advertising, paid media is a confer ...

In-person events are back with a bang and with them the promise of rapidly growing sponsorship and exhibitions (spex) revenues - especially when the event organiser can also offer a strong digital aud ...

In our last blog post we looked at how AI could be making in-person B2B events more important than ever, and how a strong go-to-market strategy and marcomms plan is absolutely essential every year for ...

With artificial intelligence (AI) becoming a prominent part of digital marketing, the realm of attribution modeling has been revolutionised with advanced algorithms and predictive models that can sign ...

Marketing budgets have fallen again and, according to Gartner’s ‘State of Marketing Budget and Strategy in 2023’ report, 75% of CMOs are being asked to do more with less in 2023. With a hyper-focus on ...

Marketers of conferences and exhibitions are starting to find practical applications for AI tools. That’s one of the key learnings we took away from MPG’s recent roundtable discussion for marketing le ...

AI remains an area of particular interest for B2B marketers. At Renewd’s recent 3-part AI roundtable series for B2B subscription, membership and event professionals, MPG took to the stage for the mark ...

AI is now with us in a big way - especially for marketers. It’s not the future, it’s not optional, and it won’t steal your job if you see it as an enabler rather than a threat. Team MPG has been worki ...

In-person events have, without any shadow of a doubt, bounced back very strongly since the pandemic. We have seen ample evidence of many annual conferences and tradeshows - particularly those in marke ...