As the pandemic rages on, challenges and opportunities continue to emerge for B2B media and events businesses. From Team MPG’s vantage point, it is clear that the most resilient businesses, and those ...

In a recent MPG blog, we covered why advocacy and referral marketing is so powerful, and how having an amplification strategy can help your business be more resilient and grow. Team MPG have helped ma ...

At a recent Marketing Leaders dinner hosted by MPG, I had the privilege of chairing a great discussion about something that has become a big deal for many B2B media/events organisations: commercial ma ...

There has never been a fiercer battle for the time and attention of B2B audiences. As B2B offerings become ever-more digital, and B2B customers become smarter and more discerning in how they find the ...

Renewd recently hosted a Renewd International Virtual Roundtable discussion, where a group of senior executives from B2B media and events businesses came together to discuss practical considerations w ...

As with every function in your organisation right now, marketing needs future-proofing. But, in a very uncertain world, trying to prepare for ‘what’s coming next’ is really tough. How do we identify a ...

As sponsors and exhibitors come back to live events, growing spex (sponsorship & exhibitions) revenue has become an important focus for many B2B event organisers. Without strong growth of this importa ...

Newsletter • Winter 2023   2022 was a year of recovery and return to growth for many B2B media and events businesses, achieved with a laser focus on future-proofing through building resilient marketin ...

Outbound marketing is a key area for an event marketing strategy - driving key messages directly to potential delegates to get important, time sensitive messages in front of the right people at the ri ...