Many conference organisers are currently having an internal debate focused on the following questions: How much should event marketers be supporting sponsorship sales?  How can event marketers cover b ...

As data privacy regulations become increasingly stringent, the role of consent in marketing cannot be overstated. For event businesses, understanding and implementing Google’s consent mode is not just ...

GA4, the latest iteration of Google Analytics, has become ubiquitous, whether through deliberate adoption or automatic migration by Google. How are companies faring with this transition? It’s a mixed ...

There has been a lot of talk lately about delegates, visitors, sponsors and exhibitors committing late to events. Contracts are being signed later, and registrations are being made later. This is not ...

Back in May 2023, when AI was coming into sharp focus for all business leaders, we wrote this blog post about how senior executives in B2B media and events businesses should respond. Our challenge to ...

At the end of January, MPG hosted a roundtable discussion for event marketing leaders, bringing together senior marketers from B2B event organisers to share insights about what it means to be a data-l ...

As competition intensifies in an already very crowded digital world, demonstrating a deep understanding of your customers' pain points and motivations, and effectively communicating your products' rel ...

This is one of the most common concerns CEOs and senior executives share when they first approach MPG for help. And we’ve been hearing this one a lot lately! As the digital space is now so crowded wit ...

In the last MPG Insights article, we covered the role your marketing website plays in ensuring you have a resilient marketing function - and therefore a resilient business. This week, we’re sharing a ...