Paid media - sometimes referred to as pay-per-click (PPC) and digital advertising - is a conference marketing tool that has seen increased interest and investment in 2022. Its popularity stems from it ...

The world has changed so much in the past 8 years, and so has B2B marketing! Since MPG was launched in early 2014, we’ve had a privileged ‘insiders view’ of the marketing approach of a large number - ...

Scale requires well integrated sales and marketing. ‘Sales and marketing integration’ feels like one of these jargonny terms that we’ve all started screening out. It’s over-used in the content marketi ...

Advocacy drives earned media, and as growing earned media coverage should be part of every content marketing strategy, how to drive advocacy should also be top of mind for every marketer. Earned media ...

If you read our earlier blog about how to conduct a marketing audit in order to future-proof your marketing approach, you will know that it is important to audit the overall marketing function. This i ...

As with every function in your organisation right now, marketing needs future-proofing. But, in a very uncertain world, trying to prepare for ‘what’s coming next’ is really tough. How do we identify a ...

As competition intensifies in an already very crowded digital world, demonstrating a deep understanding of your customers' pain points and motivations, and effectively communicating your products' rel ...

This is one of the most common concerns CEOs and senior executives share when they first approach MPG for help. And we’ve been hearing this one a lot lately! As the digital space is now so crowded wit ...

In the last MPG Insights article, we covered the role your marketing website plays in ensuring you have a resilient marketing function - and therefore a resilient business. This week, we’re sharing a ...