In part 1 of our Account-based marketing (ABM) series we looked at how it can lead to substantial return for your business. In part 2, we outlined the three types of account based marketing, with the ...

Account-based marketing (ABM) is a marketing approach focused on identifying, targeting and engaging a set of high-value accounts by creating personalised messaging and customer experiences. These may ...

Seasoned event marketers all know that a relevant, ‘large enough’ and well-structured first-party data set is needed for event marketing to work well. This is because efficient and effective event pro ...

If you’re a B2B event marketer, chances are you’ve struggled with making sense of your marketing analytics. It’s a common challenge, especially with the ever-increasing complexity of tools and data so ...

Email has always been, and remains, one of the most important channels for events and subscriptions marketers. Across acquisition, engagement and retention, email typically drives the most direct reve ...

With the end of the summer fast approaching, this is the perfect time to join MPG for a refresh and reset “retreat”, so you can recharge for the second half of the year. While we can’t promise warm sa ...

MPG’s recent roundtable discussion brought together senior event marketers to talk about PPC (pay-per-click) and paid media strategies. Here are 5 important things we all took away from this session… ...

As an event marketer, you will be familiar with the pressure of orchestrating a flawless event that leaves attendees buzzing. We want to ensure our emails look great and generate good engagement from ...

In part 1 of our Account-based marketing (ABM) series we looked at how this approach can lead to substantial return for your business. We covered the more ‘obvious’ performance metrics across sales an ...