In-person events have, without any shadow of a doubt, bounced back very strongly since the pandemic. We have seen ample evidence of many annual conferences and tradeshows - particularly those in marke ...

Many conference organisers are currently having an internal debate focused on the following questions: How much should event marketers be supporting sponsorship sales?  How can event marketers cover b ...

As data privacy regulations become increasingly stringent, the role of consent in marketing cannot be overstated. For event businesses, understanding and implementing Google’s consent mode is not just ...

GA4, the latest iteration of Google Analytics, has become ubiquitous, whether through deliberate adoption or automatic migration by Google. How are companies faring with this transition? It’s a mixed ...

There has been a lot of talk lately about delegates, visitors, sponsors and exhibitors committing late to events. Contracts are being signed later, and registrations are being made later. This is not ...

Back in May 2023, when AI was coming into sharp focus for all business leaders, we wrote this blog post about how senior executives in B2B media and events businesses should respond. Our challenge to ...

The hype around AI is ramping up, and most leaders and senior marketers in B2B media/events companies are still trying to work out how to react. There is a palpable fear in some businesses that compet ...

Artificial Intelligence (AI) is revolutionising digital marketing by providing insights, automating processes, and personalising customer experiences, leading to increased engagement, higher conversio ...

With the rise of paid media and web 3.0, is email still an important channel? The answer is simply  “Yes”. Strong email marketing is essential to the success of any conference. Why is email a critical ...