Here’s a pattern we see again and again in event businesses. There’s a dedicated team (and budget) for delegate marketing - creative, data, paid media, CRM. Everyone’s clear on the mission: sell ticke ...

Event marketing is in the spotlight as event organisers push for growth and prioritise having exactly the right people in the room to deliver the most value for sponsors and exhibitors. A well spent m ...

In the events world, success is often judged by what we can see; packed venues, sold-out sponsorships, and impressive year-on-year growth. But the real difference between an event that thrives and one ...

2025 saw rapid evolution of AI in pay-per-click (PPC) platforms, particularly Google Ads.  New AI features, AI settings, AI-driven ad placements and generative AI mark Google’s latest effort to stream ...

Team MPG is very focused on both commercial results and value creation - as we believe every event marketer should be.  So we don’t like seeing money being wasted on poorly managed PPC campaigns that ...

2026 has started with real momentum. The world’s leading conferences and tradeshows are entering a year that presents great opportunities for those that carefully curate their audiences and create val ...

Picture this: You're sitting in a marketing team meeting, and someone mentions that your event website needs to be "optimised for AI discovery." Everyone nods knowingly. The meeting moves on. But you' ...

We all know that events are booming. In simple terms, this means there’s a lot of money to be made for the most commercially astute operators, and this window of opportunity may not be open forever - ...

We all know that events are booming and there is good money to be made by well-run B2B event organisers (as always!).  But, as the demand for events grows from sponsors, exhibitors and attendees, so d ...