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The Missing Middle: Why most events underinvest in sponsorship marketing (and what it’s costing you)
Here’s a pattern we see again and again in event businesses. There’s a dedicated team (and budget) for delegate marketing - creative, data, paid media, CRM. Everyone’s clear on the mission: sell ticke ... -
Event marketing is in the spotlight as event organisers push for growth and prioritise having exactly the right people in the room to deliver the most value for sponsors and exhibitors. A well spent m ...