Our Story
We're dedicated to science-led marketing - executed with precision, rigour and the best digital tools.
We ensure best practices are applied and marketing ROI is strong and visible. We aim to serve our clients as true partners - collaborating closely with in-house teams. Your success is our success!
MPG was launched in 2014 with a vision to deliver world-class, digitally-led and data-driven marketing for event organisers.
Our growth has been fuelled by the reputation the MPG team has built as being ‘a safe pair of hands’ – consistently delivering strong, measurable results. We now span a variety of sectors and work with clients all over the world to deliver our ‘full service’ event marketing offering.
Our clients know they can rely on our team of marketing strategists, campaign managers, data gurus and digital experts to deliver the required mix of experience and skills in the ‘art and science’ of event marketing.
MPG continues to have a globally unique proposition: we deliver best-in-class, data-driven event marketing services.
We aim to stay at the forefront of event marketing and continue to consistently deliver unique and valuable expertise via our consultancy and agency services, training and insights.
A strategic relationship for long-term profitability and value creation
Investing in marketing is a strategic decision. This is why we have long-standing relationships with founders. We’re committed to helping you to invest in marketing in the right way to build a stronger, more profitable and more valuable business.
A relationship built on transparency and trust
We make all our work visible and we’re transparent in all we do. We will always give you our expert advice - even when it’s difficult for you to hear. If you’re open to being challenged and exploring new ways of working, then we’re a good fit.
Part of your team, focused on your priorities
Open and honest communication, both ways, is essential. We will work closely with your team - collaborating in a way that means we’re all pulling in the same direction, focused on your priorities.
Obsessed with outcomes and results
There’s no one-size-fits-all solution, which is why we’re committed to helping you create a growth engine that works for your business. We will put your business goals and commercial objectives at the forefront of all we do. And we deliver.
Some of our clients
How to work with us
Agency
Full-service B2B marketing agency delivering multi-channel campaigns, outsourced marketing operations, and outsourced PPC and paid media services.
Academy
Practical training focused on the marketing knowledge and skills you and your team need. Includes access to benchmarks, tools and templates that will help grow your business.
What our clients have to say
Anna Knight, VP Licensing Informa Markets
Working closely with our internal team, MPG developed a strong marketing strategy focused on achieving revenue growth for a key product in our portfolio – including recommendations for a virtual offering. We were impressed by the science and rigour they put into the process. I would recommend MPG as a good strategic marketing partner for a B2B brand.
Jonathan Perry, Global Marketing Director PEI - Alternative Insight
MPG did a great job assessing our digital marketing and marketing operations requirements – considering our business goals. They developed a robust strategy, followed by a practical operational roadmap to help us further improve how we use technology to support marketing and sales performance. It has been a pleasure working with the MPG team!
Jenny Fazakerley, Head of FT Board Director Programme UK Financial Times
MPG developed some valuable analytics dashboards that give us constant visibility of how our website and other marketing channels are performing. This means our senior stakeholders can easily understand how various marketing initiatives are performing, and then make good decisions to get the most out of our marketing investments. We recommend working with MPG’s analytics and marketing experts!
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