Let’s talk about PPC (including Paid Media) and why it’s a game-changer for your event strategy. Pay-per-click (PPC) advertising is a powerful tool for event marketers, which requires specialised expe ...

So, you've decided to level up your analytics game with Google Analytics 4 (GA4).  Here is a step-by-step guide created by Team MPG’s GA4 experts to ensure you know where to start and how to achieve a ...

In our last blog post we looked at how AI could be making in-person B2B events more important than ever, and how a strong go-to-market strategy and marcomms plan is absolutely essential every year for ...

At the end of January, MPG hosted a roundtable discussion for event marketing leaders, bringing together senior marketers from B2B event organisers to share insights about what it means to be a data-l ...

With artificial intelligence (AI) becoming a prominent part of digital marketing, the realm of attribution modeling has been revolutionised with advanced algorithms and predictive models that can sign ...

Marketing budgets have fallen again and, according to Gartner’s ‘State of Marketing Budget and Strategy in 2023’ report, 75% of CMOs are being asked to do more with less in 2023. With a hyper-focus on ...

Marketers of conferences and exhibitions are starting to find practical applications for AI tools. That’s one of the key learnings we took away from MPG’s recent roundtable discussion for marketing le ...

AI remains an area of particular interest for B2B marketers. At Renewd’s recent 3-part AI roundtable series for B2B subscription, membership and event professionals, MPG took to the stage for the mark ...

AI is now with us in a big way - especially for marketers. It’s not the future, it’s not optional, and it won’t steal your job if you see it as an enabler rather than a threat. Team MPG has been worki ...