Let’s talk about PPC (including Paid Media) and why it’s a game-changer for your event strategy. Pay-per-click (PPC) advertising is a powerful tool for event marketers, which requires specialised expe ...

So, you've decided to level up your analytics game with Google Analytics 4 (GA4).  Here is a step-by-step guide created by Team MPG’s GA4 experts to ensure you know where to start and how to achieve a ...

Artificial Intelligence (AI) is revolutionising digital marketing by providing insights, automating processes, and personalising customer experiences, leading to increased engagement, higher conversio ...

With the rise of paid media and web 3.0, is email still an important channel? The answer is simply  “Yes”. Strong email marketing is essential to the success of any conference. Why is email a critical ...

Last month MPG’s founder, Helen Coetzee, hosted a roundtable discussion for the Renewd community on how to future-proof your marketing. As economists and financial experts continue to debate the depth ...

Spring has finally sprung! And just as nature is experiencing a season of renewal and growth, we reflect on how B2B media and events businesses are taking advantage of new opportunities and accelerati ...

The hype around AI is ramping up, and most leaders and senior marketers in B2B media/events companies are still trying to work out how to react. There is a palpable fear in some businesses that compet ...

If you want to attract more sponsors for your conferences, paid media (PPC) should be in your marketing mix. Sometimes referred to as pay-per-click (PPC) or digital advertising, paid media is a confer ...

In-person events are back with a bang and with them the promise of rapidly growing sponsorship and exhibitions (spex) revenues - especially when the event organiser can also offer a strong digital aud ...