Let’s talk about PPC (including Paid Media) and why it’s a game-changer for your event strategy. Pay-per-click (PPC) advertising is a powerful tool for event marketers, which requires specialised expe ...

So, you've decided to level up your analytics game with Google Analytics 4 (GA4).  Here is a step-by-step guide created by Team MPG’s GA4 experts to ensure you know where to start and how to achieve a ...

In our most recent MPG Insights article, we covered why having a high-performance marketing website is so essential to success when it comes to building resilience into your marketing function. Drivin ...

Creating robust processes can sometimes feel like you are ‘over engineering’ your marketing. But, creating a step-by-step approach to building, maintaining, and enhancing your database, and then follo ...

In a recent MPG Insights article, we covered why having a high-performance marketing website is essential to success when it comes to building a resilient marketing function. If your business has a we ...

Senior executives from niche B2B media and events businesses recently came together to meet and share insights in a confidential space at the 2nd 2022 Renewd International roundtable.  The hot topic o ...

As the pandemic rages on, challenges and opportunities continue to emerge for B2B media and events businesses. From Team MPG’s vantage point, it is clear that the most resilient businesses, and those ...

In a recent MPG blog, we covered why advocacy and referral marketing is so powerful, and how having an amplification strategy can help your business be more resilient and grow. Team MPG have helped ma ...

At a recent Marketing Leaders dinner hosted by MPG, I had the privilege of chairing a great discussion about something that has become a big deal for many B2B media/events organisations: commercial ma ...