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For events founders and owners who are ready to get serious about marketing

 

As you grow your events, a key challenge is having the right expertise in your team to execute your strategy. That’s where MPG comes in.

Work with us to augment the skills your event marketing skills and resources in your team - on an ‘as needed’ or fractional basis.

Future proof your marketing with the right systems, processes and skills needed to maintain momentum and ensure long term success.

 

LET'S HAVE A CHAT

Marketing expertise for growing events

Event growth strategies

Based on your business growth goals and strategy, we will work with you to create a marketing roadmap aligned to your situation and needs.

It is important you can invest confidently, knowing you’re focusing on the right things, at the right time, in the right order.

Martech, salestech & event tech

We help you choose, implement, and get the most out of your marketing, sales and event technology.

With MPG consultancy, you can be confident you have the right tools in place, seamlessly integrated for effective data management, supported by robust implementation.

PPC & paid media

PPC & paid media are now critical channels for events but are often underutilised. They need to be handled correctly to perform for you. 

Get MPG on board to give this channel the attention it needs. Use our expertise in fully integrated, measured PPC & paid media strategies, campaign management and ongoing optimisation - covering Google, Microsoft (Bing), LinkedIn, and more.

Event marketing campaigns

We help you attract a strong audience to your events with messaging that resonates and proven campaigns that convert. We can also help you grow your revenue from sponsors and exhibitors with highly effective lead-generation campaigns.

Analytics & reporting

We implement the tracking you need across your platforms to give you transparent visibility of marketing performance - as well as overall event performance. Start making evidence-based decisions based on accurate data.

Marketing skills training

Develop your team with bespoke training on core conference and exhibition marketing concepts that drive audience growth and ROI.

In-house training gives you access to MPG’s event marketing tools, templates, and benchmarks most relevant to your business.

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  • A strategic relationship for long-term profitability and value creation
    Investing in marketing is a strategic decision. This is why we have long-standing relationships with founders. We’re committed to helping you to invest in marketing in the right way to build a stronger, more profitable and more valuable business.
     

  • A relationship built on transparency and trust
    We make all our work visible and we’re transparent in all we do. We will always give you our expert advice - even when it’s difficult for you to hear. If you’re open to being challenged and exploring new ways of working, then we’re a good fit.
     

  • Part of your team, focused on your priorities
    Open and honest communication, both ways, is essential. We will work closely with your team - collaborating in a way that means we’re all pulling in the same direction, focused on your priorities.
     

  • Obsessed with outcomes and results
    There’s no one-size-fits-all solution, which is why we’re committed to helping you create a growth engine that works for your business. We will put your business goals and commercial objectives at the forefront of all we do. And we deliver.

Some of our clients

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What event founders & owners say about working with MPG

Stephanie Williford

Stephanie Williford, CEO, EB Medicine

Team MPG are true experts in B2B marketing databases. Their approach to making sure the right data is held in a system - in the right way - is strategic, systematic, and thorough. They also understand the martech elements really well, and know how to set up a tech stack and data flows to support automated database processes. Highly recommended as an outsourced solution for getting your marketing database in good order.

Julian Rose

Julian Rose, Director & Co-Founder, Environment Analyst

I was very impressed with the marketing strategy MPG developed for Environment Analyst. The level of thinking that went in to this strategy and how it was delivered has created great value for our business. My marketing manager and I now look forward to working with MPG to execute great marketing together.

Robert Stead

Robert Stead, Managing Director and Co-Founder, Sense Media Group

Working closely with MPG’s martech experts, we were able to optimise our HubSpot setup so that we can now do smarter segmentation and more targeted, personalised marketing. Working with MPG is always a pleasure!

How to work with us

Agency

Agency

Full-service B2B marketing agency delivering multi-channel campaigns, outsourced marketing operations, and outsourced PPC and paid media services.

I need campaigns

MPG Academy Copywriting Course

Training academy

Practical training focused on the marketing knowledge and skills you and your team need. Includes access to benchmarks, tools and templates that will help grow your business.

I need training

Marketing Leaders Roundtable - Consultancy

Consultancy

Strategic consultancy to help you map out the marketing engine you need to build. Our team and network of carefully selected partners can then help you execute your strategy.

I need advice

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Get in touch with Team MPG to...

  • Discuss your event marketing challenges and opportunities.
  • Find out how to grow your flagship events faster.
  • Sense check your event marketing strategy.
  • Spot key gaps in your approach.
  • Explore how PPC/Paid media can give you a boost.
  • Review and improve your tech stack.
  • Improve your event marketing data.
  • Measure the performance of your event marketing.
  • Boost your team's skills, knowledge and confidence.

 


 

 

 

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