MPG - trusted by business leaders to deliver visible results

For event business leaders in need of marketing expertise

A key challenge in growing your events is having the right marketing expertise in your team to execute your strategy. That's where MPG comes in.

Don't let battling complex platforms and unwieldy databases become your team's burden. We can dive into the systems and data and help you achieve the best growth on your most promising events.

Your in-house team will have core strengths to leverage, and we’ll want to work closely with them to achieve the best overall result - ensuring marketing investments are well made and marketing ROI is strong.

With MPG, you extend your marketing team with experts in the more technical aspects of event marketing. We're your ‘extra hands’ where most needed - without the additional overhead.

LET'S HAVE A CHAT

Event growth strategies

Based on your business growth goals and strategy, we will work with you to create a marketing roadmap aligned to your situation and needs.

It is important you can invest confidently, knowing you’re focusing on the right things, at the right time, in the right order.

Martech, salestech & event tech

We help you choose, implement, and get the most out of your marketing, sales and event technology.

With MPG consultancy, you can be confident you have the right tools in place, seamlessly integrated for effective data management, supported by robust implementation.

PPC & paid media

PPC & paid media are now critical channels for events but are often underutilised. They need to be handled correctly to perform for you.

Get MPG on board to give this channel the attention it needs. Use our expertise in fully integrated, measured PPC & paid media strategies, campaign management and ongoing optimisation - covering Google, Microsoft (Bing), LinkedIn, and more.

Event marketing campaigns

We help you attract a strong audience to your events with messaging that resonates and proven campaigns that convert. We can also help you grow your revenue from sponsors and exhibitors with highly effective lead-generation campaigns.

Analytics & reporting

We implement the tracking you need across your platforms to give you transparent visibility of marketing performance - as well as overall event performance. Start making evidence-based decisions based on accurate data.

Marketing skills training

Develop your team with bespoke training on core conference and exhibition marketing concepts that drive audience growth and ROI.

In-house training gives you access to MPG’s event marketing tools, templates, and benchmarks most relevant to your business.

LET'S DISCUSS YOUR REQUIREMENTS

Are we the right fit?

A strategic relationship for long-term profitability and value creation
Investing in marketing is a strategic decision. This is why we have long-standing relationships with business leaders like you. We’re committed to helping you build a business case to invest in marketing in the right way to create a stronger, more profitable and more valuable events business.
A relationship built on transparency and trust
We make all our work visible and we’re transparent in all we do. And we will always tell you what we think - even when it’s difficult for you to hear. If you’re open to being challenged and exploring new ways of working, then we’re a good fit.
Part of your team, focused on your priorities
Open and honest communication, both ways, is essential. We will work closely with your team - collaborating and building relationships in a way that means we’re all pulling in the same direction, focused on your priorities.
Focusing on outcomes and results
There’s no one-size-fits-all solution, which is why we’re committed to helping you create a growth engine that works well for you and your business. We will put your commercial goals and objectives at the forefront of all we do.

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Chris Lester

Chris Lester, Group Event Director, Bauer Media Group

The inhouse training, consultancy and outsourced marketing MPG has delivered for Bauer over the past few years has been brilliant. We’ve enjoyed working with various MPG marketers and specialists – they’ve become part of our team!

Anna Knight

Anna Knight, SVP, Global Licensing Group, Informa Markets

Working closely with our internal team, MPG developed a strong marketing strategy focused on achieving revenue growth for a key product in our portfolio – including recommendations for a virtual offering. We were impressed by the science and rigour they put into the process. I would recommend MPG as a good strategic marketing partner for a B2B brand.

Philip Doyle

Philip Doyle, Managing Director, MarketforceLive

MPG did a great job developing a marketing strategy to help us grow one of our flagship communities and largest US events. They added a level of science, rigour and new thinking to our approach that our internal marketers are excited about, giving me confidence we’ll achieve great things together. It is a pleasure working with Team MPG!

Agency

Full-service B2B marketing agency delivering multi-channel campaigns, outsourced marketing operations, and outsourced PPC and paid media services.

I need campaigns

Training academy

Practical training focused on the marketing knowledge and skills you and your team need. Includes access to benchmarks, tools and templates that will help grow your business.

I need training

Consultancy

Strategic consultancy to help you map out the marketing engine you need to build. Our team and network of carefully selected partners can then help you execute your strategy.

I need advice

Get in touch with Team MPG to...

Discuss your event marketing challenges and opportunities.
Find out how to grow your flagship events faster.
Sense check your event marketing strategy.
Spot key gaps in your approach.
Explore how PPC/Paid media can give you a boost.
Review and improve your tech stack.
Improve your event marketing data.
Measure the performance of your event marketing.
Boost your team's skills, knowledge and confidence.

Marketing expertise for growing events