AI is now with us in a big way - especially for marketers. It’s not the future, it’s not optional, and it won’t steal your job if you see it as an enabler rather than a threat.

Team MPG has been working with AI tools for many years, including the ML and automation that has been available in CRM and marketing automation platforms for some time now. This is not new.

So, what is new?

Here are 2 things that have changed in 2023…

1. Generative AI tools have become more accessible and affordable, enabling efficiency and scale in many marketing tasks such as planning, copywriting, video creation and image creation.

2. There has been an exponential rise in how clever platforms have become in ensuring the right messages reach the right people, at the right time. Google Ads in particular are now delivering better ROI, as are email campaigns – when fed with well-structured data.

We’re very excited about what AI means for marketing.

Marketers can now be a lot more efficient, spend less time on repetitive, manual (boring!) tasks. They can now focus more on developing strategies and campaign plans that have a direct impact on the growth of revenues, profits, and enterprise value.

Below are just some of the resources we have recently created for MPG’s clients and wider network. (Have a look, and please let us know if you think we should be focusing more on some AI applications and tools not covered in these MPG Insights articles):

• Questions B2B media/events business leaders should be asking about AI to win in 2024

• Unleashing the power of AI in B2B event marketing – a practical guide

• AI-powered event marketing: the opportunities & challenges

• Attribution modelling – the move to data-driven conversions

• AI applications: 4 key learnings from MPG’s roundtable of event marketing leaders

• AI in marketing: insights from MPG’s roundtable for Renewd

 

If you would like Team MPG’s advice on how you should be using AI for your marketing, please get in touch!