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Your B2B event marketing partner

 

We understand the unique challenges that event marketers face, especially when delivering to tight event deadlines. It can be hard to find time to optimise systems and processes and try new things when the next event is always just around the corner. 

That's where MPG comes in: we’re your strategic partner, seamlessly integrating to provide proactive expertise tailored to your sales and marketing objectives.

We’re not a typical agency, having built our business to mirror that of an in-house team. We feel your challenges, get excited by your opportunities and are on your side.

LET'S HAVE A CHAT

Outsourced campaigns and marketing operations for B2B events

Event marketing campaigns

A team of experienced event marketers specialising in multi-channel campaigns to grow your key events.

Delegate marketing | Spex marketing | Visprom | Exprom


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Outsourced marketing operations

A team of marketing ops specialists providing strategies, implementations, and ongoing tech, data and analytics support specifically for B2B events businesses.

Martech | Databases | Analytics & Tracking | Event Tech & Websites | SEO


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PPC & paid media

Fully integrated, optimised, and measured digital advertising strategies and campaigns to drive leads, registrations, and revenue for your conferences and exhibitions.

Paid Search | Display | Paid Social | PPC measurement


Learn more

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  • A strategic relationship for long-term profitability and value creation
    Investing in marketing is a strategic decision. This is why we have long-standing relationships with founders. We’re committed to helping you to invest in marketing in the right way to build a stronger, more profitable and more valuable business.
     

  • A relationship built on transparency and trust
    We make all our work visible and we’re transparent in all we do. And we will always tell you what we think - even when it’s difficult for you to hear. If you’re open to being challenged and exploring new ways of working, then we’re a good fit.
     

  • Part of your team, focused on your priorities
    Open and honest communication, both ways, is essential. We will work closely with your team - collaborating and building relationships in a way that means we’re all pulling in the same direction, focused on your priorities.
     

  • Prioritising outcomes and results
    There’s no one-size-fits-all solution, which is why we’re committed to helping you create a growth engine that works well for you and your business. We will put your business goals and commercial objectives at the forefront of all we do.

Some of our clients

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What it's like to work with MPG

Roy Maybury

Roy Maybury, Associate Marketing Director - Global Events & Networks, PEI Group

Since MPG was selected a few years ago to manage our PPC, they have taken our campaigns to another level with their great customer service, strategic approach, and unique ROI reports.

PPC is very important to PEI for driving event growth in an automated and scalable way and a key channel to use alongside email marketing.

MPG is a safe pair of hands!

Julian Rose

Julian Rose, Director & Co-Founder, Environment Analyst

MPG has delivered some valuable work for us over the years.

They provided guidance for the Environment Analyst team on event marketing strategies, and then supported the campaign execution.

MPG's tech and data experts also helped us automate some of our sales processes with the aim of reducing sales cycles and improving the customer experience. Their HubSpot expertise has been very useful.

Chris Lester

Chris Lester, Group Event Director Bauer Media Group

We have always enjoyed working with the team at MPG.

They've delivered excellent support for Bauer for many years - covering marketing campaigns, consultancy and training - helping us grow our events year after year.

Highly recommended!

How to work with us

MPG Academy Copywriting Course

Training academy

Practical training focused on the marketing knowledge and skills you and your team need. Includes access to benchmarks, tools and templates that will help grow your business.

I need training

Marketing Leaders Roundtable

Consultancy

Strategic consultancy to help you map out the marketing engine you need to build. Our team and network of carefully selected partners can then help you execute your strategy. 

I need advice

Request a case study

Request a case study

Successful event marketing is focused on measureable outcomes based on business objectives. Explore success stories in MPG's portfolio of projects for clients around the world.

Submit request

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Get in touch with Team MPG to...

  • Discuss your event marketing challenges and opportunities.
  • Find out how to grow your flagship events faster.
  • Sense check your event marketing strategy.
  • Spot key gaps in your approach.
  • Explore how PPC/Paid media can give you a boost.
  • Review and improve your tech stack.
  • Improve your event marketing data.
  • Measure the performance of your event marketing.
  • Boost your team's skills, knowledge and confidence.
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