Gain valuable event marketing knowledge and skills
Effective event marketing requires a specific campaign methodology plus digital and data foundations. Get trained on the essentials.
Event marketing training courses
These courses focus on the essential B2B marketing skills specifically relevant to the marketing of conferences and exhibitions.
Analytics & reporting for event marketing
Improve your marketing performance with a data-led approach, knowing which marketing activities drive results.
Copywriting for event marketing
Learn to write benefit-led, engaging copy for high performance event marketing.
Event audience acquisition
Learn the most effective and efficient way to attract the audience you need to your conferences and trade shows.
GA4 for B2B marketers
Learn how to measure the effectiveness of your marketing performance with GA4 analytics and tracking and create actionable insights with data-driven decision making.
What MPG customers have said about our training programmes
Andrew Milne, Director, Event Marketing & Business Partnering, GSMA
Really insightful and useful course. Helped focus the team on the key aspects of audience acquisition and some invaluable tools to improve our productivity and planning. Thanks to the MPG Academy team!
Ayushi Samji, Marketing Executive, Delinian
It was great to have practical training - very interactive and specifically addressed my learning needs as an event marketer. I could immediately apply what I learnt. Highly recommended!
Tania Marshall, Global Marketing Director, FT Live - The Financial Times
The marketing training programme that MPG delivered for my team was exactly what our marketers needed as strong inbound and digital skills are now so critical. The delivery and format of the training was tailored to what we needed and had great impact.
How to work with us
Agency
Full-service B2B marketing agency delivering multi-channel campaigns, outsourced marketing operations, and outsourced PPC and paid media services.
Consultancy
Strategic consultancy to help you map out the marketing engine you need to build. Our team and network of carefully selected partners can then help you execute your strategy.
Organisations that have benefitted from MPG's training
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Get in touch with Team MPG to...
- Discuss your event marketing challenges and opportunities.
- Find out how to grow your flagship events faster.
- Sense check your event marketing strategy.
- Spot key gaps in your approach.
- Explore how PPC/Paid media can give you a boost.
- Review and improve your tech stack.
- Improve your event marketing data.
- Measure the performance of your event marketing.
- Boost your team's skills, knowledge and confidence.
