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For event marketing leaders looking for a different kind of agency

 

We’re not a typical or traditional agency. Our business has been built on deep knowledge about what it means to be an in-house event marketer.

We understand the unique challenges that event marketers face. It can be overwhelming to have to sort out systems and processes, try new things, develop your team, source and manage agencies - all while delivering a high volume of event campaign activity day in and day out.

That's where MPG comes in: we’re a strategic partner to you and your team, proactively helping you get things done to achieve your objectives.

 

LET'S HAVE A CHAT

Supporting your marketing team

PPC & paid media

As event marketers ourselves, we know how PPC needs to work alongside your other marketing channels for best results. Our fully integrated, optimised, and measured PPC and paid media strategies and campaigns will drive leads, registrations, and revenue for your conferences and exhibitions.

Analytics & reporting

We implement the tracking you need across your platforms to give you strong visibility of marketing performance - as well as overall event performance. You can then start making evidence-based decisions on where to focus your efforts based on accurate data.

Event tech & event websites

We help you choose, implement, and get the most out of your event website and event management tools.

Improve your data, simplify the implementation and provide a better customer experience.

We’re partnered with leading event solutions such as Cvent, ASP, Swapcard, Swoogo, and more.

SEO

We’re specialised in SEO for B2B events, with a sharp focus on boosting leads and revenue by optimising the customer journey. 

We leverage your industry expertise to ensure your presence is prominent in search results for the most relevant and high-intent keywords.

Marketing leaders community

Our community of marketing leaders meet several times a year to discuss and debate the latest trends, challenges and opportunities facing event marketing - including AI, first-party data, measuring ROI from PPC and more.

Surround yourself with your peers to be supported and inspired.

Marketing skills training

Get trained on core conference and exhibition marketing concepts that drive ROI.

In-house marketer training also gives you and your team access to MPG’s event marketing tools, templates, and benchmarks most relevant to your business.

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  • Part of your team, focused on your priorities
    We operate with the mindset of in-house marketers, highly attuned to your audience’s needs. We will work closely with your team - collaborating and building relationships in a way that means we’re all pulling in the same direction, focused on your priorities.
     

  • A relationship built on transparency and trust
    We make all our work visible and we’re transparent in all we do - so your team can learn new skills and approaches and benefit from new tools and templates as they work with us. We’re here to complement your existing team with specialist expertise.
     

  • Focused on making marketing results visible
    We believe in communicating the value of marketing. That’s why everything we do is measured and ROI is fully visible. We’re dedicated to ensuring marketing and sales alignment, working closely with sales teams to understand their needs and perspectives.

Some of our clients

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What event marketing leaders say about working with MPG

Jonathan Perry

Jonathan Perry, Global Marketing Director, PEI Group

MPG did a great job assessing our digital marketing and marketing operations requirements – considering our business goals. They developed a robust strategy, followed by a practical operational roadmap to help us further improve how we use technology to support marketing and sales performance. It has been a pleasure working with the MPG team!

James Rankin

James Rankin, Head of Marketing, Ultima Media

MPG Academy's copywriting training I organised for our marketing and editorial teams was most enjoyable and very valuable. The content was tailored to our needs, and very focused on what works for events – unique and highly relevant.

How to work with us

Agency

Agency

Full-service B2B marketing agency delivering multi-channel campaigns, outsourced marketing operations, and outsourced PPC and paid media services.

I need campaigns

MPG Academy Copywriting Course

Training academy

Practical training focused on the marketing knowledge and skills you and your team need. Includes access to benchmarks, tools and templates that will help grow your business.

I need training

Marketing Leaders Roundtable

Consultancy

Strategic consultancy to help you map out the marketing engine you need to build. Our team and network of carefully selected partners can then help you execute your strategy.

I need advice

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Get in touch with Team MPG to...

  • Discuss your event marketing challenges and opportunities.
  • Find out how to grow your flagship events faster.
  • Sense check your event marketing strategy.
  • Spot key gaps in your approach.
  • Explore how PPC/Paid media can give you a boost.
  • Review and improve your tech stack.
  • Improve your event marketing data.
  • Measure the performance of your event marketing.
  • Boost your team's skills, knowledge and confidence.


 

 

 

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