Across the events industry, email engagement rates are down.  Open rates are unreliable, click-through rates are generally low and inconsistent, and campaigns that would have comfortably hit targets 3 ...

WhatsApp has over two billion users and sits on almost every mobile device on the planet. Most event organisers are already using it in some form - a quick message to a speaker, a group chat for the o ...

At MPG, we’ve always invested a lot of time in team training, testing new tools, and researching the latest developments relevant to event marketing.  What we've learned - time and time again - is tha ...

Every event marketer will be aware that using AI is not optional. Every event marketer will have had extensive encouragement from many sources to use AI to be more efficient and effective in their wor ...

Your conference or tradeshow website may be costing you revenue long before anyone notices. Not because it is broken. Not because it looks outdated. But because it is failing in quieter, more commerci ...

As the event landscape becomes more competitive, every event organiser should be asking themselves: “Am I investing in the right areas of marketing to drive commercial success and growth?” The only wa ...