Why work with MPG

1. We are focused on the outcomes our clients are looking for

Our clients’ business objectives are always front of mind - meaning that every aspect of MPG’s delivery is aligned with these overall goals.

2. We understand our clients’ businesses

MPG has helped a wide range of B2B events businesses grow their revenues because we have a deep understanding of the most successful business models and marketing approaches.

3. We always put strategy first

MPG starts every project with a deep situational analysis in respect of clients’ overall business goals. We always develop robust strategies before diving into tactics.

4. We add ‘science’ and technology to our clients’ marketing

Evidence-based thinking is in our DNA. From marketing strategies to campaign optimisation, MPG’s recommendations are backed by data and analytical thinking. We also help our clients get the right marketing technology set up and embedded well to strengthen digitalisation and enable profitable scale.

5. We have a global viewpoint

With clients based around the world, operating in a variety of domestic and international markets, MPG can help clients grow their reach and revenues in current and new markets.

6. We apply unique industry benchmarks

Based on MPG’s established position, we are uniquely placed to benchmark our clients’ marketing performance, and in many cases accurately predict campaign outcomes early.

7. Our approach is thorough, rigorous and based on scalable working practices

MPG’s unique and proprietary set of practical tools, templates and processes make up a ‘well-oiled marketing machine’ - meaning every project is delivered with tried and tested methods. These tools and methods are usually adopted by our clients to enable sustainable, profitable monetisation and scale.

8. We are agile and flexible - in the ways that really matter

MPG’s team consists of marketing generalists and specialists. Our skill sets and resources can be deployed in exactly the right combination based on what our clients need. This ‘right combination’ changes as clients’ requirements change with business growth.

9. We work as an extension of our clients’ teams

MPG’s highly collaborative approach, strong accountability and effective, high-touch stakeholder management means that our clients see us as an extension of their teams and in many cases an extension of in-house marketing teams already in place.

10. We’re pleasant to deal with and nice to work with!

MPG team members are personable and professional. We have an internal culture that embraces empathy and helpfulness, and this extends into how we work with clients and partners.

GET IN TOUCH

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Agency

Full-service B2B marketing agency delivering multi-channel campaigns, outsourced marketing operations, and outsourced PPC and paid media services.

I need campaigns

Training academy

Practical training focused on the marketing knowledge and skills you and your team need. Includes access to benchmarks, tools and templates that will help grow your events.

I need training

Consultancy

Strategic consultancy to help you map out the marketing engine you need to build. Our team and network of carefully selected partners can then help you execute your strategy.

I need advice

Chris Lester

Chris Lester, Group Event Director, Bauer Media Group

The inhouse training, consultancy and outsourced marketing MPG has delivered for Bauer over the past few years has been brilliant. We’ve enjoyed working with various MPG marketers and specialists – they’ve become part of our team!

Anna Knight

Anna Knight, SVP, Global Licensing Group, Informa Markets

Working closely with our internal team, MPG developed a strong marketing strategy focused on achieving revenue growth for a key product in our portfolio – including recommendations for a virtual offering. We were impressed by the science and rigour they put into the process. I would recommend MPG as a good strategic marketing partner for a B2B brand.

Philip Doyle

Philip Doyle, Managing Director, MarketforceLive

MPG did a great job developing a marketing strategy to help us grow one of our flagship communities and largest US events. They added a level of science, rigour and new thinking to our approach that our internal marketers are excited about, giving me confidence we’ll achieve great things together. It is a pleasure working with Team MPG!

Get in touch with Team MPG to...

Discuss your event marketing challenges and opportunities.
Find out how to grow your flagship events faster.
Sense check your event marketing strategy.
Spot key gaps in your approach.
Explore how PPC/Paid media can give you a boost.
Review and improve your tech stack.
Improve your event marketing data.
Measure the performance of your event marketing.
Boost your team's skills, knowledge and confidence.

10 reasons to work with MPG