Every event marketer will be aware that the moment the last attendee leaves the hall, there’s a sense that the job is done. The stands are being dismantled, the AV crew are packing up, and the team is ...

We recently published an article on why advocacy is a powerful, measurable growth engine for events when it is done well - a must-read for everyone involved in marketing conferences and exhibitions. A ...

We're now well into September - one of the busiest months in conferences and tradeshows. Your Autumn events calendar is packed and the pressure is on to deliver big numbers for the final events of the ...

Every event marketer will be aware that reporting has become a bigger part of the job than it used to be. More data, more tools, more dashboards, and more people asking for numbers. What has not kept ...

Our last blog shared research into why confidence in event marketing measurement is so low. No two event marketing leaders we spoke to were measuring the same things in the same way, and few had solve ...