So you want to grow your star events faster? Progressive, ambitious events business leaders will know that if they want to see a higher growth rate, all commercially focused functions will need to kic ...

Welcome to the new subscribers who have joined us over the past week! You’re now part of a group of over 500 highly engaged B2B event professionals who read MPG Insights regularly in their quest to bu ...

We’ve worked with many business leaders over the years who are focused on growing their annual recurring revenue (ARR) from subscriptions - for two key reasons: 1️⃣ Subscriptions revenue tends to be m ...

Team MPG’s event marketing experts have helped many conference and exhibition organisers kick their star events into faster and more consistent growth - year after year.  We have also helped events le ...

For many B2B event organisers, email has long been the channel that is most relied upon to generate attendee bookings for conferences and exhibitions.  But deliverability issues seem to be occurring a ...

In event marketing, SEO has often been a tricky area to stay on top of when we consider the full array of channels and tactics event marketers need to deal with. And in today’s search landscape, it’s ...

Two marketing tools have rapidly grown in relevance and value to B2B events over the past few years: AI and PPC. They’re about to unite in a completely new way, in the form of Google’s AI Mode.  Wheth ...