Event organisers are presented with significant opportunities to harness the potential of data in all its forms.  When it comes to how event marketers deploy and leverage data, ‘framework thinking’ ca ...

Most event organisers we speak to and work with have made serious investments over the last few years in systems that are all about revenue generation and growth i.e. marketing and sales technology. C ...

HubSpot remains the standout choice for B2B event organisers - here's why, and how to address the 3 most common hesitations about cost, AI disruption, and switching.

‘Advocacy’ is a term bandied about a lot in marketing these days. For some there is a certain level of mystery about what it actually means. Very simply put: advocacy is engineered, systemised word-of ...

In this MPG Digest for June 2026... We share our three most recent blogs - covering event marketing measurement and attribution in the age of AI, the most costly RevOps and martech mistakes B2B event ...

PPC and Paid Media have become one of the hardest working channels in the event marketing mix, and one of the easiest to get wrong. PPC-driven traffic to event websites is some of the most engaged, ar ...

We’ve been talking to event marketing leaders from some of the world’s leading event organisers about their hopes and fears as more investment comes into our industry - particularly from private equit ...