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  • Event marketing measurement and attribution: a practical guide for B2B conference and exhibition organisers

    05 Jun 2026 Helen Coetzee
    Event organisers are presented with significant opportunities to harness the potential of data in all its forms.  When it comes to how event marketers deploy and leverage data, ‘framework thinking’ ca ...
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  • Why your RevOps investment isn't delivering: 4 costly mistakes B2B event businesses make with martech

    12 Jun 2026 Magda Kasprzycka
    Most event organisers we speak to and work with have made serious investments over the last few years in systems that are all about revenue generation and growth i.e. marketing and sales technology. C ...
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  • Why HubSpot works well for B2B Event Organisers, and the 3 things that make it better than alternatives

    19 Jun 2026 Helen Coetzee
    Gartner’s 2026 Magic Quadrant puts HubSpot in top spot as best overall for B2B SMEs, mid-market and growing enterprises. So, if you're a B2B event organiser choosing marketing and sales technology, th ...
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