How we work
We’re dedicated to helping event organisers succeed with best-in-class event marketing operations and campaigns.
1. Discovery and scoping
We will discuss your overall business and growth objectives and put together a framework for how we can work together to achieve your goals.
2. Marketing strategy development
Before we start running your campaigns, we’ll create a bespoke strategy and plan focused on defined objectives, as well as a roadmap to support your business goals.
3. Campaign setup and quick wins
We’ll set up or optimise systems and processes as needed, and map out detailed campaign plans in preparation for campaign launch. We’ll also implement ‘quick wins’ identified during the strategy creation - for rapid results where these are possible.
4. Campaign execution
Depending on objectives and your internal resources, we either manage all/most campaigns and channels on your behalf, or share tasks with your team so that you can make the most of your internal resources. You’ll have full visibility of progress and results via regular project calls and MPG’s marketing activity and performance dashboards (usually weekly).
5. Ongoing reviews and optimisation
As the campaign progresses, we analyse results to improve marketing performance as we go along. Once the campaign has ended, we deliver a full marketing performance report and set of recommendations for future strategy and campaign development.
Some of our clients
How to work with us
Agency
Full-service B2B marketing agency delivering multi-channel campaigns, outsourced marketing operations, and outsourced PPC and paid media services.
Training academy
Practical training focused on the marketing knowledge and skills you and your team need. Includes access to benchmarks, tools and templates that will help grow your business.
What our clients have to say
Anna Knight, VP Licensing Informa Markets
Working closely with our internal team, MPG developed a strong marketing strategy focused on achieving revenue growth for a key product in our portfolio – including recommendations for a virtual offering. We were impressed by the science and rigour they put into the process. I would recommend MPG as a good strategic marketing partner for a B2B brand.
Jonathan Perry, Global Marketing Director PEI - Alternative Insight
MPG did a great job assessing our digital marketing and marketing operations requirements – considering our business goals. They developed a robust strategy, followed by a practical operational roadmap to help us further improve how we use technology to support marketing and sales performance. It has been a pleasure working with the MPG team!
Jenny Fazakerley, Head of FT Board Director Programme UK Financial Times
MPG developed some valuable analytics dashboards that give us constant visibility of how our website and other marketing channels are performing. This means our senior stakeholders can easily understand how various marketing initiatives are performing, and then make good decisions to get the most out of our marketing investments. We recommend working with MPG’s analytics and marketing experts!
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Get in touch with us...
- Discuss your event marketing challenges and opportunities.
- Find out how to grow your flagship events faster.
- Sense check your event marketing strategy.
- Spot key gaps in your approach.
- Explore how PPC/Paid media can give you a boost.
- Review and improve your tech stack.
- Improve your event marketing data.
- Measure the performance of your event marketing.
- Boost your team's skills, knowledge and confidence.