Blog

Senior executives from niche B2B media and events businesses recently came together to meet and share insights in a confidential space at the 2nd 2022 Renewd International roundtable.  The hot topic o ...

In a recent MPG blog, we covered why advocacy and referral marketing is so powerful, and how having an amplification strategy can help your business be more resilient and grow. Team MPG have helped ma ...

At a recent Marketing Leaders dinner hosted by MPG, I had the privilege of chairing a great discussion about something that has become a big deal for many B2B media/events organisations: commercial ma ...

There has never been a fiercer battle for the time and attention of B2B audiences. As B2B offerings become ever-more digital, and B2B customers become smarter and more discerning in how they find the ...

Renewd recently hosted a Renewd International Virtual Roundtable discussion, where a group of senior executives from B2B media and events businesses came together to discuss practical considerations w ...

As with every function in your organisation right now, marketing needs future-proofing. But, in a very uncertain world, trying to prepare for ‘what’s coming next’ is really tough. How do we identify a ...

As sponsors and exhibitors come back to live events, growing spex (sponsorship & exhibitions) revenue has become an important focus for many B2B event organisers. Without strong growth of this importa ...

Newsletter • Winter 2023   2022 was a year of recovery and return to growth for many B2B media and events businesses, achieved with a laser focus on future-proofing through building resilient marketin ...

Outbound marketing is a key area for an event marketing strategy - driving key messages directly to potential delegates to get important, time sensitive messages in front of the right people at the ri ...

Paid media - sometimes referred to as pay-per-click (PPC) and digital advertising - is a conference marketing tool that has seen increased interest and investment in 2022. Its popularity stems from it ...

The world has changed so much in the past 8 years, and so has B2B marketing! Since MPG was launched in early 2014, we’ve had a privileged ‘insiders view’ of the marketing approach of a large number - ...

Scale requires well integrated sales and marketing. ‘Sales and marketing integration’ feels like one of these jargonny terms that we’ve all started screening out. It’s over-used in the content marketi ...