Blog

At the end of January, MPG hosted a roundtable discussion for event marketing leaders, bringing together senior marketers from B2B event organisers to share insights about what it means to be a data-l ...

With artificial intelligence (AI) becoming a prominent part of digital marketing, the realm of attribution modeling has been revolutionised with advanced algorithms and predictive models that can sign ...

Marketing budgets have fallen again and, according to Gartner’s ‘State of Marketing Budget and Strategy in 2023’ report, 75% of CMOs are being asked to do more with less in 2023. With a hyper-focus on ...

Marketers of conferences and exhibitions are starting to find practical applications for AI tools. That’s one of the key learnings we took away from MPG’s recent roundtable discussion for marketing le ...

AI remains an area of particular interest for B2B marketers. At Renewd’s recent 3-part AI roundtable series for B2B subscription, membership and event professionals, MPG took to the stage for the mark ...

AI is now with us in a big way - especially for marketers. It’s not the future, it’s not optional, and it won’t steal your job if you see it as an enabler rather than a threat. Team MPG has been worki ...

In-person events have, without any shadow of a doubt, bounced back very strongly since the pandemic. We have seen ample evidence of many annual conferences and tradeshows - particularly those in marke ...

Many conference organisers are currently having an internal debate focused on the following questions: How much should event marketers be supporting sponsorship sales?  How can event marketers cover b ...

As data privacy regulations become increasingly stringent, the role of consent in marketing cannot be overstated. For event businesses, understanding and implementing Google’s consent mode is not just ...

GA4, the latest iteration of Google Analytics, has become ubiquitous, whether through deliberate adoption or automatic migration by Google. How are companies faring with this transition? It’s a mixed ...

There has been a lot of talk lately about delegates, visitors, sponsors and exhibitors committing late to events. Contracts are being signed later, and registrations are being made later. This is not ...

Back in May 2023, when AI was coming into sharp focus for all business leaders, we wrote this blog post about how senior executives in B2B media and events businesses should respond. Our challenge to ...