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As event marketers come under ever more pressure to do more with less, it seems most are turning to AI to find more efficient ways of getting things done. Being as efficient as possible by using tech ...
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There is no doubt about it - B2B events are truly booming! Recently in his Flashes & Flames newsletter, the renowned Colin Morrison told us that “Global trade show revenues rebounded by 16% in 2024 a ...
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Early in my career, a very successful senior executive I worked for said to me: ‘Being a strong strategic leader is not about having the answers. It’s about knowing what questions to ask, and when to ...
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So you want to grow your star events faster? Progressive, ambitious events business leaders will know that if they want to see a higher growth rate, all commercially focused functions will need to kic ...
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Welcome to the new subscribers who have joined us over the past week! You’re now part of a group of over 500 highly engaged B2B event professionals who read MPG Insights regularly in their quest to bu ...