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As event marketers come under ever more pressure to do more with less, it seems most are turning to AI to find more efficient ways of getting things done.  Being as efficient as possible by using tech ...

There is no doubt about it - B2B events are truly booming!  Recently in his Flashes & Flames newsletter, the renowned Colin Morrison told us that “Global trade show revenues rebounded by 16% in 2024 a ...

Early in my career, a very successful senior executive I worked for said to me: ‘Being a strong strategic leader is not about having the answers. It’s about knowing what questions to ask, and when to ...

So you want to grow your star events faster? Progressive, ambitious events business leaders will know that if they want to see a higher growth rate, all commercially focused functions will need to kic ...

Welcome to the new subscribers who have joined us over the past week! You’re now part of a group of over 500 highly engaged B2B event professionals who read MPG Insights regularly in their quest to bu ...

We’ve worked with many business leaders over the years who are focused on growing their annual recurring revenue (ARR) from subscriptions - for two key reasons: 1️⃣ Subscriptions revenue tends to be m ...

Team MPG’s event marketing experts have helped many conference and exhibition organisers kick their star events into faster and more consistent growth - year after year.  We have also helped events le ...

For many B2B event organisers, email has long been the channel that is most relied upon to generate attendee bookings for conferences and exhibitions.  But deliverability issues seem to be occurring a ...

In event marketing, SEO has often been a tricky area to stay on top of when we consider the full array of channels and tactics event marketers need to deal with. And in today’s search landscape, it’s ...

Two marketing tools have rapidly grown in relevance and value to B2B events over the past few years: AI and PPC. They’re about to unite in a completely new way, in the form of Google’s AI Mode.  Wheth ...

Revenue from sponsors of events and buyers of marketing solutions are the lifeblood of many of MPG’s clients. We see every day how critically important it is to deliver excellent value for customers w ...

There’s a lot going on in the world of event marketing, so we’ve pulled together these highlights for you. From MPG's viewpoint, over the last 6 months we've seen more investment going into OPTIMISING ...