Blog

The hype around AI is ramping up, and most leaders and senior marketers in B2B media/events companies are still trying to work out how to react. There is a palpable fear in some businesses that compet ...

Artificial Intelligence (AI) is revolutionising digital marketing by providing insights, automating processes, and personalising customer experiences, leading to increased engagement, higher conversio ...

With the rise of paid media and web 3.0, is email still an important channel? The answer is simply  “Yes”. Strong email marketing is essential to the success of any conference. Why is email a critical ...

Last month MPG’s founder, Helen Coetzee, hosted a roundtable discussion for the Renewd community on how to future-proof your marketing. As economists and financial experts continue to debate the depth ...

A basic principle of marketing is getting the right message to the person at the right time. This is especially important when the product you’re promoting is an event, as events are so time-sensitive ...

As sponsors and exhibitors come back to live events, growing spex (sponsorship & exhibitions) revenue has become an important focus for many B2B event organisers. Without strong growth of this importa ...

Outbound marketing is a key area for an event marketing strategy - driving key messages directly to potential delegates to get important, time sensitive messages in front of the right people at the ri ...

Paid media - sometimes referred to as pay-per-click (PPC) and digital advertising - is a conference marketing tool that has seen increased interest and investment in 2022. Its popularity stems from it ...

Advocacy drives earned media, and as growing earned media coverage should be part of every content marketing strategy, how to drive advocacy should also be top of mind for every marketer. Earned media ...

If you read our earlier blog about how to conduct a marketing audit in order to future-proof your marketing approach, you will know that it is important to audit the overall marketing function. This i ...

As with every function in your organisation right now, marketing needs future-proofing. But, in a very uncertain world, trying to prepare for ‘what’s coming next’ is really tough. How do we identify a ...

There has never been a fiercer battle for the time and attention of B2B audiences. As B2B offerings become ever-more digital, and B2B customers become smarter and more discerning in how they find the ...