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Scale requires well integrated sales and marketing. ‘Sales and marketing integration’ feels like one of these jargonny terms that we’ve all started screening out. It’s over-used in the content marketi ...
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The world has changed so much in the past 8 years, and so has B2B marketing! Since MPG was launched in early 2014, we’ve had a privileged ‘insiders view’ of the marketing approach of a large number - ...
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Paid media - sometimes referred to as pay-per-click (PPC) and digital advertising - is a conference marketing tool that has seen increased interest and investment in 2022. Its popularity stems from it ...
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Outbound marketing is a key area for an event marketing strategy - driving key messages directly to potential delegates to get important, time sensitive messages in front of the right people at the ri ...
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Newsletter • Winter 2023 2022 was a year of recovery and return to growth for many B2B media and events businesses, achieved with a laser focus on future-proofing through building resilient marketin ...
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As sponsors and exhibitors come back to live events, growing spex (sponsorship & exhibitions) revenue has become an important focus for many B2B event organisers. Without strong growth of this importa ...
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A basic principle of marketing is getting the right message to the person at the right time. This is especially important when the product you’re promoting is an event, as events are so time-sensitive ...
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Last month MPG’s founder, Helen Coetzee, hosted a roundtable discussion for the Renewd community on how to future-proof your marketing. As economists and financial experts continue to debate the depth ...
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With the rise of paid media and web 3.0, is email still an important channel? The answer is simply “Yes”. Strong email marketing is essential to the success of any conference. Why is email a critical ...
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Artificial Intelligence (AI) is revolutionising digital marketing by providing insights, automating processes, and personalising customer experiences, leading to increased engagement, higher conversio ...
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Spring has finally sprung! And just as nature is experiencing a season of renewal and growth, we reflect on how B2B media and events businesses are taking advantage of new opportunities and accelerati ...
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The hype around AI is ramping up, and most leaders and senior marketers in B2B media/events companies are still trying to work out how to react. There is a palpable fear in some businesses that compet ...