Blog

Newsletter • Winter 2023   2022 was a year of recovery and return to growth for many B2B media and events businesses, achieved with a laser focus on future-proofing through building resilient marketin ...

A basic principle of marketing is getting the right message to the person at the right time. This is especially important when the product you’re promoting is an event, as events are so time-sensitive ...

As business leaders start looking ahead to 2023 and take stock of their full product portfolio, many are asking the same question: “Can - or should - the same marketers work on both events and subscri ...

As competition intensifies in an already very crowded digital world, demonstrating a deep understanding of your customers' pain points and motivations, and effectively communicating your products' rel ...

This is one of the most common concerns CEOs and senior executives share when they first approach MPG for help. And we’ve been hearing this one a lot lately! As the digital space is now so crowded wit ...

In the last MPG Insights article, we covered the role your marketing website plays in ensuring you have a resilient marketing function - and therefore a resilient business. This week, we’re sharing a ...

To be truly agile and perform well, marketers need to embrace the power of analytics. This is often easier said than done, especially for inbound marketing initiatives such as website optimisation, so ...

In a recent MPG blog, we covered why website analytics reports are critical for relevant and resilient marketing as they provide an understanding of your customers' behaviours on your site, giving you ...

Over the past 18 months we’ve seen many B2B media and events businesses choosing to create integrated product offerings where annual flagship conferences and/or a series of smaller events are integrat ...

Strategy-led organisations will usually have a chosen set of models or frameworks to guide their thinking and execution. For those of us focused on marketing strategy, MPG has created some straightfor ...

There’s not much time left until Google sunsets Universal Analytics and will only process new data via  GA4 (Google Analytics 4). If you haven’t already implemented GA4, you need to do so as soon as p ...

In early 2023, I hosted a Marketing Leaders Roundtable on behalf of MPG, bringing together heads of marketing from B2B events businesses to share insights about their current challenges and opportunit ...