Blog

There has been a lot of talk lately about delegates, visitors, sponsors and exhibitors committing late to events. Contracts are being signed later, and registrations are being made later. This is not ...

Back in May 2023, when AI was coming into sharp focus for all business leaders, we wrote this blog post about how senior executives in B2B media and events businesses should respond. Our challenge to ...

At the end of January, MPG hosted a roundtable discussion for event marketing leaders, bringing together senior marketers from B2B event organisers to share insights about what it means to be a data-l ...

As competition intensifies in an already very crowded digital world, demonstrating a deep understanding of your customers' pain points and motivations, and effectively communicating your products' rel ...

This is one of the most common concerns CEOs and senior executives share when they first approach MPG for help. And we’ve been hearing this one a lot lately! As the digital space is now so crowded wit ...

In the last MPG Insights article, we covered the role your marketing website plays in ensuring you have a resilient marketing function - and therefore a resilient business. This week, we’re sharing a ...

To be truly agile and perform well, marketers need to embrace the power of analytics. This is often easier said than done, especially for inbound marketing initiatives such as website optimisation, so ...

In a recent MPG blog, we covered why website analytics reports are critical for relevant and resilient marketing as they provide an understanding of your customers' behaviours on your site, giving you ...

Over the past 18 months we’ve seen many B2B media and events businesses choosing to create integrated product offerings where annual flagship conferences and/or a series of smaller events are integrat ...

Strategy-led organisations will usually have a chosen set of models or frameworks to guide their thinking and execution. For those of us focused on marketing strategy, MPG has created some straightfor ...

There’s not much time left until Google sunsets Universal Analytics and will only process new data via  GA4 (Google Analytics 4). If you haven’t already implemented GA4, you need to do so as soon as p ...

In early 2023, I hosted a Marketing Leaders Roundtable on behalf of MPG, bringing together heads of marketing from B2B events businesses to share insights about their current challenges and opportunit ...