5 valuable things you will learn:
- How to connect event marketing activity and results to strategic business goals.
- How to give your stakeholders visibility of marketing results via well laid out and easy to read marketing performance reports.
- How to make data-driven decision making a part of your team culture.
- How to implement data-led event marketing campaigns and strategies.
- How to ensure your web analytics is set up and managed in the right way to enable a data-led approach.
Who should attend?
This course covers essential knowledge and skills relevant to event marketers, as well as non-marketers who oversee and work with event marketers to ensure your event marketing performs well.
What's included?
What everyone involved in event marketing should know about event marketing performance metrics & KPIs, plus the analytics tools and techniques required for a data-driven approach.
Organisations that have benefitted from MPG's training
Course content:
- Making sure your event marketing is data-led and evidence-based.
- How to get the most value of the reporting & analytics you have by:
- Translating data points and metrics into actionable insights
- Setting up processes to build reporting & analytics into the day-to-day of the marketing team
- How to share the insights with non-marketing stakeholders for the best outcomes
- Understand which metrics matter so that you can:
- Use data to tie marketing activity and results to strategic business goals, thereby elevating the value of marketing in your organisation and the ROI delivered by the marketing function.
- Ensure marketing makes a key contribution to core business KPIs and performance drivers
- Use the right techniques, tools and processes to get the metrics you need:
- Ensure your web analytics is set up and managed in the right way to continually feed valuable information into your event marketing decisions across all channels and tactics
- Know where to look for valuable data points and metrics
- Understand what good looks like: get MPG’s benchmarks for how event marketing channels and tactics should be performing
- Create a set of dashboards and a reporting process to analyse key data points and create meaningful insights to feed into your event marketing strategies and planning
What MPG customers have said about our training programmes
Tania Marshall, Global Marketing Director, FT Live - The Financial Times
The marketing training programme that MPG delivered for my team was exactly what our marketers needed as strong inbound and digital skills are now so critical. The delivery and format of the training was tailored to what we needed and had great impact.
Mathilde Le Borgne, Marketing Director, Licensing Portfolio, Informa Markets
The event marketing training MPG Academy delivered for my marketers was very relevant to their day-to-day work. I’m seeing a lot of the learnings being taken on board and used. All the theory was made applicable – which was hugely valuable. Highly recommended.
Claire Urry, Chief Commercial Officer, China-Britain Business Council
MPG delivered a great series of tailored marketing workshops for the team at China Britain Business Council. This gave us useful, practical guidance on improving our digital marketing tactics.
