5 valuable things you will learn:
- What 1st, 2nd & 3rd part data is, and how they relate to your marketing database.
- How to improve, grow and maintain your marketing database.
- How to measure the return on investment in growing your marketing database.
- How to use well-managed data sets to create personalised event marketing campaigns.
- How to make the most of the data you have by maximising your email deliverability and use data effectively across all marcomms channels.
Who should attend?
This course covers essential knowledge and skills relevant to event marketers, as well as non-marketers who oversee and work with event marketers to ensure your event marketing performs well.
What's included?
What everyone involved in event marketing should know about growing and maintaining a marketing database for commercial success.
Organisations that have benefitted from MPG's training
Course content:
- What is 1st party data and why is it important.
- How to build and maintain a strong, effective marketing database for marketing campaigns that will achieve event objectives.
- How to grow your database:
- Starting with defining the target personas – so you can make sure you build data for the right types of people.
- Understanding how much data you should aim to build to support your commercial objectives.
- How to go about increasing your database size using both organic and paid methods.
- Making the most of the data you already have by:
- Deploying it effectively across your communication channels.
- Implementing a segmentation strategy and processes to enable personalised communication.
- Maximising the effectiveness of your communication channels, e.g. by increasing email deliverability, or paid media targeting.
- How to develop a lead scoring program.
- Measuring how your database investments are contributing to revenue growth and business value.
- How to keep your marketing practices compliant with relevant data privacy, data protection and marketing regulations encountered by B2B marketers.
What MPG customers have said about our training programmes
Tania Marshall, Global Marketing Director, FT Live - The Financial Times
The marketing training programme that MPG delivered for my team was exactly what our marketers needed as strong inbound and digital skills are now so critical. The delivery and format of the training was tailored to what we needed and had great impact.
Mathilde Le Borgne, Marketing Director, Licensing Portfolio, Informa Markets
The event marketing training MPG Academy delivered for my marketers was very relevant to their day-to-day work. I’m seeing a lot of the learnings being taken on board and used. All the theory was made applicable – which was hugely valuable. Highly recommended.
David Laird, President & CEO, Strategy Institute
The work MPG has done with my team has been really valuable. Their strong strategic & operational marketing expertise, and the way they have shared it with us, has been highly relevant for our business – helping us address multiple challenges & opportunities we face.
