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Event marketing operations specialists

Our specialists create strategies, manage implementations, and provide ongoing tech, data and analytics support specifically for B2B events businesses.

Having a martech meltdown? Unable to track website conversions? Need to grow your database? We can help.
 

Get in touch

Marketing operations services

Technology for marketing and sales

We help you get the most out of your technology investments by helping you select the right tools, implement them effectively, and integrate them seamlessly to improve your overall marketing and sales performance.

HubSpot | Salesforce | Pardot | Adobe Marketo | Active Campaign | DotDigital | Adestra | Act-On | Zapier

Analytics & reporting

MPG's marketing analysts can help you get the most out of your marketing with real-time analytics. Using platforms such as GA4 we help you get critical insights into your marketing and sales performance.

Google Analytics | Google Tag Manager | Looker Studio | Conversion tracking

Event tech & event websites

Whether it’s optimising an event website already in place or building a brand new one, our team can help you create best-in-class conference and exhibition websites.

Cvent | ASP | Swoogo | Swapcard | Bizzabo | Eventmaker | WordPress | Squarespace

Database optimisation

We help our clients build, grow, maintain and optimise their marketing databases to reach and engage with customers effectively. We also guide you on compliance with data protection regimes globally.

Database growth strategies | Data research | 1st party data | Lead generation

We're officially partnered with the following leading solutions

Where do I start?

Are you having a martech meltdown? Is your event tech causing headaches? Want to get visibility of how your marketing is performing? Need to grow your marketing database?

The first step is to get to grips with your tech challenges and opportunities. Based on what you want to achieve, we will help you define your requirements and create a good plan.

Speak to a member of our team to take a positive step forward.
 

Get in touch

Some of our clients

How to work with us

Agency

Agency

Full-service B2B marketing agency delivering multi-channel campaigns, outsourced marketing operations, and outsourced PPC and paid media services.

I need campaigns

MPG Academy Copywriting Course

Training academy

Practical training focused on the marketing knowledge and skills you and your team need. Includes access to benchmarks, tools and templates that will help grow your events.

I need training

Marketing Leaders Roundtable

Consultancy

Strategic consultancy to help you map out the marketing engine you need to build. Our team and network of carefully selected partners can then help you execute your strategy.

I need advice

What our clients have to say

Jonathan Perry

Jonathan Perry, Global Marketing Director, PEI - Alternative Insight

MPG did a great job assessing our digital marketing and marketing operations requirements – considering our business goals. They developed a robust strategy, followed by a practical operational roadmap to help us further improve how we use technology to support marketing and sales performance. It has been a pleasure working with the MPG team!

Jenny Fazakerley

Jenny Fazakerley, Head of FT Board Director Programme UK, Financial Times

MPG developed some valuable analytics dashboards that give us constant visibility of how our website and other marketing channels are performing. This means our senior stakeholders can easily understand how various marketing initiatives are performing, and then make good decisions to get the most out of our marketing investments. We recommend working with MPG’s analytics and marketing experts!

Robert Stead

Robert Stead, Managing Director and Co-Founder, Sense Media Group

Working closely with MPG’s martech experts, we were able to optimise our HubSpot setup so that we can now do smarter segmentation and more targeted, personalised marketing. Working with MPG is always a pleasure!

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Get in touch with Team MPG to...

  • Discuss your event marketing challenges and opportunities.
  • Find out how to grow your flagship events faster.
  • Sense check your event marketing strategy.
  • Spot key gaps in your approach.
  • Explore how PPC/Paid media can give you a boost.
  • Review and improve your tech stack.
  • Improve your event marketing data.
  • Measure the performance of your event marketing.
  • Boost your team's skills, knowledge and confidence.
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