PPC and paid media for B2B events
As event marketers ourselves, we know how PPC and paid media campaigns need to drive results for conferences and exhibitions.
We get the full customer journey working - from the ads themselves, through to optimised landing pages, lead gen and registration forms.
We ensure this is tracked and visible in real-time, easy-to-read dashboards - so you get the full picture of your ROI.
Search ads reach those who are already searching for the solutions your event provides.
We deploy finely-tuned search ads to beat competition and capture demand throughout the funnel.
Ads that make the most of all Google has to offer will give your events the best reach into your target market.
Using Google’s AI, we will set up ads for your event across multiple Google channels, maximising reach and conversions from a single campaign.
Lead generation focused ads using Google’s refined targeting and action-orientated ads will fill the sales funnel with leads.
We will help you engage potential customers with visually compelling ads across multiple Google channels, effectively capturing interest and driving action to deliver a batch of valuable leads for your sales team.
Make evidence-based marketing decisions with real-time data and benchmarks.
Our simple, intuitive reports give you the insight you need on PPC - fast.
MPG’s reports are truly unique. They include a dashboard of dials with readings on performance against your campaign objectives – giving you a clear ROI picture early in your campaign.
End-to-end optimisation to maximise conversions and ROI…
We don’t just focus on the ad copy and creative, we ensure every step in the PPC/paid media customer journey is fully optimised and tracked to maximise your investment. Whether it’s making landing page adjustments to lower the cost of clicks, or continuously refining the targeting to hit that sweet spot of highly relevant prospects, we work hard to ensure every penny spent on clicks gets the best possible return.
Do you have an event you’d like to grow using PPC and paid media? Is your current PPC agency letting you down?
Get in touch with us today to discuss your requirements and see how MPG could help you get PPC and paid media working for your events.
What our clients have to say
Roy Maybury, Associate Marketing Director - Global Events & Networks, PEI Group
MPG have taken our PPC to another level with their strategic approach and excellent customer service. PPC is an important area of investment for us as we expand our global reach and launch new products. We’re very pleased to have Team MPG on board and recommend them highly as a safe pair of hands.
Jenny Fazakerley, Head of FT Board Director Programme UK, Financial Times
MPG developed some valuable analytics dashboards that give us constant visibility of how our website and other marketing channels are performing. This means our senior stakeholders can easily understand how various marketing initiatives are performing, and then make good decisions to get the most out of our marketing investments. We recommend working with MPG’s analytics and marketing experts!
Chris Lester, Group Event Director, Bauer Media Group
We have always enjoyed working with the team at MPG. They've delivered excellent support for Bauer for many years - covering marketing campaigns, consultancy and training - helping us grow our events year after year. Highly recommended!
Official Google Partner
Our team of PPC experts are fully certified in Google Ads.
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