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The Missing Middle: Why most events underinvest in sponsorship marketing (and what it’s costing you)
Here’s a pattern we see again and again in event businesses. There’s a dedicated team (and budget) for delegate marketing - creative, data, paid media, CRM. Everyone’s clear on the mission: sell ticke ... -
Event marketing is in the spotlight as event organisers push for growth and prioritise having exactly the right people in the room to deliver the most value for sponsors and exhibitors. A well spent m ...
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In the events world, success is often judged by what we can see; packed venues, sold-out sponsorships, and impressive year-on-year growth. But the real difference between an event that thrives and one ...
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2025 saw rapid evolution of AI in pay-per-click (PPC) platforms, particularly Google Ads. New AI features, AI settings, AI-driven ad placements and generative AI mark Google’s latest effort to stream ...
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Team MPG is very focused on both commercial results and value creation - as we believe every event marketer should be. So we don’t like seeing money being wasted on poorly managed PPC campaigns that ...