Blog

We’ve been talking to event marketing leaders from some of the world’s leading event organisers about their hopes and fears as more investment comes into our industry - particularly from private equit ...

AI is changing Pay-Per-Click (PPC) faster than any other event marketing channel. Google is rebuilding how people search around AI Mode and AI Overviews, opening up more ways for your ads to show up i ...

Here is your July Digest from Marketing Pro Group (MPG)'s team of event marketing specialists. This is a unique resource by event marketers, for event marketers - fully focused on what it takes to del ...

Every event marketer will be aware that the moment the last attendee leaves the hall, there’s a sense that the job is done. The stands are being dismantled, the AV crew are packing up, and the team is ...

We recently published an article on why advocacy is a powerful, measurable growth engine for events when it is done well - a must-read for everyone involved in marketing conferences and exhibitions. A ...

We're now well into September - one of the busiest months in conferences and tradeshows. Your Autumn events calendar is packed and the pressure is on to deliver big numbers for the final events of the ...

Every event marketer will be aware that reporting has become a bigger part of the job than it used to be. More data, more tools, more dashboards, and more people asking for numbers. What has not kept ...