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Every event marketer will be aware that using AI is not optional. Every event marketer will have had extensive encouragement from many sources to use AI to be more efficient and effective in their wor ...

Your conference or tradeshow website may be costing you revenue long before anyone notices. Not because it is broken. Not because it looks outdated. But because it is failing in quieter, more commerci ...

As the event landscape becomes more competitive, every event organiser should be asking themselves: “Am I investing in the right areas of marketing to drive commercial success and growth?” The only wa ...

The biggest commercial opportunity in conferences isn't a new revenue stream. It's one most organisers are already sitting on - and almost none are properly marketing. If you run conferences, you alre ...

Let me be upfront: this blog might not be for you. If your brand is strictly formal or your organisation is just not in the zone of taking calculated creative risks - you might not be ready to add hum ...

In this MPG Digest email, 5 months into 2026… We summarise our top 5 most-read blogs published so far in 2026. These show how AI should now be embedded in every event marketing strategy and campaign.  ...

Event organisers are presented with significant opportunities to harness the potential of data in all its forms.  When it comes to how event marketers deploy and leverage data, ‘framework thinking’ ca ...

Most event organisers we speak to and work with have made serious investments over the last few years in systems that are all about revenue generation and growth i.e. marketing and sales technology. C ...

HubSpot remains the standout choice for B2B event organisers - here's why, and how to address the 3 most common hesitations about cost, AI disruption, and switching.

‘Advocacy’ is a term bandied about a lot in marketing these days. For some there is a certain level of mystery about what it actually means. Very simply put: advocacy is engineered, systemised word-of ...

In this MPG Digest for June 2026... We share our three most recent blogs - covering event marketing measurement and attribution in the age of AI, the most costly RevOps and martech mistakes B2B event ...

PPC and Paid Media have become one of the hardest working channels in the event marketing mix, and one of the easiest to get wrong. PPC-driven traffic to event websites is some of the most engaged, ar ...