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To be truly agile and perform well, marketers need to embrace the power of analytics. This is often easier said than done, especially for inbound marketing initiatives such as website optimisation, so ...
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In a recent MPG blog, we covered why website analytics reports are critical for relevant and resilient marketing as they provide an understanding of your customers' behaviours on your site, giving you ...
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Over the past 18 months we’ve seen many B2B media and events businesses choosing to create integrated product offerings where annual flagship conferences and/or a series of smaller events are integrat ...
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Strategy-led organisations will usually have a chosen set of models or frameworks to guide their thinking and execution. For those of us focused on marketing strategy, MPG has created some straightfor ...
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There’s not much time left until Google sunsets Universal Analytics and will only process new data via GA4 (Google Analytics 4). If you haven’t already implemented GA4, you need to do so as soon as p ...
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In early 2023, I hosted a Marketing Leaders Roundtable on behalf of MPG, bringing together heads of marketing from B2B events businesses to share insights about their current challenges and opportunit ...
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As event marketers come under ever more pressure to do more with less, it seems most are turning to AI to find more efficient ways of getting things done. Being as efficient as possible by using tech ...