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The world has changed so much in the past 8 years, and so has B2B marketing! Since MPG was launched in early 2014, we’ve had a privileged ‘insiders view’ of the marketing approach of a large number - ...
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Paid media - sometimes referred to as pay-per-click (PPC) and digital advertising - is a conference marketing tool that has seen increased interest and investment in 2022. Its popularity stems from it ...
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Outbound marketing is a key area for an event marketing strategy - driving key messages directly to potential delegates to get important, time sensitive messages in front of the right people at the ri ...
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Newsletter • Winter 2023 2022 was a year of recovery and return to growth for many B2B media and events businesses, achieved with a laser focus on future-proofing through building resilient marketin ...
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Last month MPG’s founder, Helen Coetzee, hosted a roundtable discussion for the Renewd community on how to future-proof your marketing. As economists and financial experts continue to debate the depth ...
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As business leaders start looking ahead to 2023 and take stock of their full product portfolio, many are asking the same question: “Can - or should - the same marketers work on both events and subscri ...
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As competition intensifies in an already very crowded digital world, demonstrating a deep understanding of your customers' pain points and motivations, and effectively communicating your products' rel ...
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This is one of the most common concerns CEOs and senior executives share when they first approach MPG for help. And we’ve been hearing this one a lot lately! As the digital space is now so crowded wit ...
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In the last MPG Insights article, we covered the role your marketing website plays in ensuring you have a resilient marketing function - and therefore a resilient business. This week, we’re sharing a ...