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GA4, the latest iteration of Google Analytics, has become ubiquitous, whether through deliberate adoption or automatic migration by Google. How are companies faring with this transition? It’s a mixed ...
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There has been a lot of talk lately about delegates, visitors, sponsors and exhibitors committing late to events. Contracts are being signed later, and registrations are being made later. This is not ...
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Back in May 2023, when AI was coming into sharp focus for all business leaders, we wrote this blog post about how senior executives in B2B media and events businesses should respond. Our challenge to ...
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At the end of January, MPG hosted a roundtable discussion for event marketing leaders, bringing together senior marketers from B2B event organisers to share insights about what it means to be a data-l ...
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As sponsors and exhibitors come back to live events, growing spex (sponsorship & exhibitions) revenue has become an important focus for many B2B event organisers. Without strong growth of this importa ...
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In our most recent MPG Insights article, we covered why having a high-performance marketing website is so essential to success when it comes to building resilience into your marketing function. Drivin ...
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Creating robust processes can sometimes feel like you are ‘over engineering’ your marketing. But, creating a step-by-step approach to building, maintaining, and enhancing your database, and then follo ...
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In a recent MPG Insights article, we covered why having a high-performance marketing website is essential to success when it comes to building a resilient marketing function. If your business has a we ...
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Senior executives from niche B2B media and events businesses recently came together to meet and share insights in a confidential space at the 2nd 2022 Renewd International roundtable. The hot topic o ...