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Artificial Intelligence (AI) is revolutionising digital marketing by providing insights, automating processes, and personalising customer experiences, leading to increased engagement, higher conversio ...
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With the rise of paid media and web 3.0, is email still an important channel? The answer is simply “Yes”. Strong email marketing is essential to the success of any conference. Why is email a critical ...
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A basic principle of marketing is getting the right message to the person at the right time. This is especially important when the product you’re promoting is an event, as events are so time-sensitive ...
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Marketers of conferences and exhibitions are starting to find practical applications for AI tools. That’s one of the key learnings we took away from MPG’s recent roundtable discussion for marketing le ...
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AI remains an area of particular interest for B2B marketers. At Renewd’s recent 3-part AI roundtable series for B2B subscription, membership and event professionals, MPG took to the stage for the mark ...
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AI is now with us in a big way - especially for marketers. It’s not the future, it’s not optional, and it won’t steal your job if you see it as an enabler rather than a threat. Team MPG has been worki ...
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In-person events have, without any shadow of a doubt, bounced back very strongly since the pandemic. We have seen ample evidence of many annual conferences and tradeshows - particularly those in marke ...
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Many conference organisers are currently having an internal debate focused on the following questions: How much should event marketers be supporting sponsorship sales? How can event marketers cover b ...
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As data privacy regulations become increasingly stringent, the role of consent in marketing cannot be overstated. For event businesses, understanding and implementing Google’s consent mode is not just ...