Let’s talk about PPC (including Paid Media) and why it’s a game-changer for your event strategy. Pay-per-click (PPC) advertising is a powerful tool for event marketers, which requires specialised expe ...

So, you've decided to level up your analytics game with Google Analytics 4 (GA4).  Here is a step-by-step guide created by Team MPG’s GA4 experts to ensure you know where to start and how to achieve a ...

Marketing budgets have fallen again and, according to Gartner’s ‘State of Marketing Budget and Strategy in 2023’ report, 75% of CMOs are being asked to do more with less in 2023. With a hyper-focus on ...

With artificial intelligence (AI) becoming a prominent part of digital marketing, the realm of attribution modeling has been revolutionised with advanced algorithms and predictive models that can sign ...

In our last blog post we looked at how AI could be making in-person B2B events more important than ever, and how a strong go-to-market strategy and marcomms plan is absolutely essential every year for ...

In-person events are back with a bang and with them the promise of rapidly growing sponsorship and exhibitions (spex) revenues - especially when the event organiser can also offer a strong digital aud ...

If you want to attract more sponsors for your conferences, paid media (PPC) should be in your marketing mix. Sometimes referred to as pay-per-click (PPC) or digital advertising, paid media is a confer ...

The hype around AI is ramping up, and most leaders and senior marketers in B2B media/events companies are still trying to work out how to react. There is a palpable fear in some businesses that compet ...

Spring has finally sprung! And just as nature is experiencing a season of renewal and growth, we reflect on how B2B media and events businesses are taking advantage of new opportunities and accelerati ...