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What we do

Consultancy and agency

Consultancy and agency

A full-service B2B marketing consultancy & agency - we specialise in growing conferences and exhibitions via multi-channel campaigns, outsourced marketing operations, and outsourced PPC/Paid Media services.

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MPG Academy Copywriting Course

Training academy

Practical marketing skills training tailored for B2B conference and exhibition marketers at all levels.  Includes access to benchmarks, tools and templates that will help grow your events.

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Marketing Leaders Roundtable

Event marketing insights

A collection of blogs, events, and resources from MPG’s team and community – focused on high-performance marketing to grow B2B conferences and exhibitions.

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Who we help

See the latest MPG insights

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  • In part 1 of our Account-based marketing (ABM) series we looked at how it can lead to substantial return for your business. In part 2, we outlined the three types of account based marketing, with the ...
  • Account-based marketing (ABM) is a marketing approach focused on identifying, targeting and engaging a set of high-value accounts by creating personalised messaging and customer experiences. These may ...
  • Seasoned event marketers all know that a relevant, ‘large enough’ and well-structured first-party data set is needed for event marketing to work well. This is because efficient and effective event pro ...
  • If you’re a B2B event marketer, chances are you’ve struggled with making sense of your marketing analytics. It’s a common challenge, especially with the ever-increasing complexity of tools and data so ...
  • Email has always been, and remains, one of the most important channels for events and subscriptions marketers. Across acquisition, engagement and retention, email typically drives the most direct reve ...
  • MPG Newsletter | Summer 2024

    15 Aug 2024 Anna Stone
    With the end of the summer fast approaching, this is the perfect time to join MPG for a refresh and reset “retreat”, so you can recharge for the second half of the year. While we can’t promise warm sa ...
  • MPG’s recent roundtable discussion brought together senior event marketers to talk about PPC (pay-per-click) and paid media strategies. Here are 5 important things we all took away from this session… ...
  • As an event marketer, you will be familiar with the pressure of orchestrating a flawless event that leaves attendees buzzing. We want to ensure our emails look great and generate good engagement from ...
  • In part 1 of our Account-based marketing (ABM) series we looked at how this approach can lead to substantial return for your business. We covered the more ‘obvious’ performance metrics across sales an ...
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